Making the Museum is a newsletter and podcast on exhibition planning for museum leaders, exhibition teams and visitor experience professionals.

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MtM is a project of C&G Partners | Design for Culture


Budgeting Jonathan Alger Budgeting Jonathan Alger

Value Engineering (When You Don’t Have To)

What’s value engineering (“VE”)? You might learn it as a euphemism for cost cutting. Like “sanitation engineer” makes “garbage collector” less negative. Regardless, “negative” is a word that many might use to describe VE anyway. Why? …

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Budgeting Jonathan Alger Budgeting Jonathan Alger

Spending is Good

This might seem a little crazy. But stick with me. Spending is good. Exhibition and experience project budgets are meant to be spent. We acquired our budget to use it, to achieve a goal for our visitors. The more we spend, the more we get. …

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Budgeting Jonathan Alger Budgeting Jonathan Alger

Bad Project? Or Bad Forecast?

Uh oh. The new visitor experience project is running later than forecasted. Costs are higher than forecasted. There are more slip-ups than forecasted. People are saying it’s one of “those” projects. But wait. What if it’s not? …

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Budgeting Jonathan Alger Budgeting Jonathan Alger

Cost Control Isn’t

What is cost control in a cultural project? Cost control is about controlling costs, up or down, in order to achieve your goal. That’s what it is. Here’s what it isn’t. Cost control isn’t trying to make all the elements in a project equally inexpensive…

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Budgeting Jonathan Alger Budgeting Jonathan Alger

Estimate Insanely Early

When is the earliest time you should estimate costs for your exhibition or experience project? A. As soon as you have approved technical drawings. B. As soon as you have a concept design package. C. When you barely know what you’re doing.

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Budgeting Jonathan Alger Budgeting Jonathan Alger

React Fast to Expensive Suggestions

When a stakeholder suggests expensive additions midway through a project, make it gently clear — on the spot — if you think it might be over budget. Don’t refuse. Just be clear. (This is a black belt cost control tip.)

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Budgeting Jonathan Alger Budgeting Jonathan Alger

Plan to NOT Be Over Budget

Lots of cultural project teams come up with lots of great ideas, have no idea what it will all cost, and wait until some milestone down the road to get a price check from … somebody. Is it any surprise when the estimate comes back crazy high, and the budget axe comes out?

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Budgeting Jonathan Alger Budgeting Jonathan Alger

Black Belt Cost Control Tips

Aaaaargh! I am watching a budget train wreck happen to a cultural project team (not mine). And it was avoidable. It’s too late for my friends. But not for you. You seem nice. Take these tips — and use them.

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Budgeting Jonathan Alger Budgeting Jonathan Alger

Cost of Owning

Smart car shoppers consider both the cost of buying and the cost of maintaining. Why isn’t that a more standard step for our exhibitions?The average monthly payment on a new car is about $700 / month. Yow. But don’t forget gas, repairs, maintenance, tires, registration, fees, taxes, insurance, and depreciation.

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Strategic Misrepresentation

Caution: potential light-bulb moment below. Which method is more common for representing costs for major projects like museums?
A. Accurate representation. B. Strategic mis-representation. C. A mix of A and B.

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Why Do We Call It Nonprofit?

A nonprofit is a business — including nonprofits that make exhibitions. It must make more than it spends or it won’t survive. That leftover money is called profit. Then why do we call it nonprofit?

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Do Nonprofits Make No Profits?

Nonprofits — like Harvard, the Smithsonian, or the Metropolitan Museum of Art — all have employees, bring in money, pay their bills, and provide things that people value (for example: exhibitions). So yes, a nonprofit is a business.

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