You almost certainly know about immersive art, the for-profit trend that influences the development of museum exhibitions and experiences today in many ways. But that’s not the only thing out there. Introducing the “tainments” (all real) …

Can a museum revitalize a city? Are design competitions a good idea? What comes first in design, practicality or fun? Andy Klemmer (Founder, Paratus Group) joins host Jonathan Alger (Managing Partner, C&G Partners) to reveal “The Real Bilbao Effect”.

Visitors don’t expect to find raw, unfinished building materials like chain link fencing, raw plywood, or unpainted concrete blocks in an exhibition. These materials can be both memorable and affordable. But there’s a “but”.

PHIL: You’re furrowing your brow. MONIQUE: I need a working title and a catchy organizing principle for this little civics exhibition I’m doing. PHIL: Try the Rule of Three. You might solve both. MONIQUE: Rule of what? …

How can we raise the voices of people of color in museums and exhibitions — and what stands in the way? What is Museum Hue? What constitutes a sustainable museum job? Could exhibitions be one of the best places to make visible change happen?

Every exhibition and experience project team has multiple personalities. But that’s good. The trick is creating an atmosphere that allows each to be themselves, permits conflicts to arise, and resolves them collegially. Tension is a byproduct of what’s needed. …

“Phygital.” It’s a running joke at MtM, the podcast. It’s a portmanteau, blending the sounds and meanings of “physical” and “digital”. Other portmanteaus seen at MtM: animatronic, edutainment, guesstimate, hazmat, metaverse, starchitect …

What do technologies like the Apple Vision Pro mean for exhibitions and experiences? Neil Redding (Near Futurist and SXSW Speaker) joins host Jonathan Alger (Managing Partner, C&G Partners) to discuss “The Near Future of Experience Design”. …

I was once given a tour of a new exhibition by the curator. Among hundreds of objects was a large item, very damaged, behind all the others. When I learned what it was, it was the damage that made it the most interesting object there for me. …

Visitors don’t perceive architecture and exhibitions as separate. They’re part of one experience. We develop and fund them separately, but that’s just us. Architecture can inspire awe. Vast sums are raised to create new ones for this reason. …

Great projects happen because of great teams. But how do you build that team in the first place? Who should a museum hire first? How do you decide whether staff should run a project, or if you need help from outside? What’s an “owner’s rep” anyway? …

Have you ever re-watched an old film you once loved for its special effects — only to find it didn't age well? The media and tech industries raise the bar on production values daily. Museums can’t keep up. How can we keep media content fresh longer? …

Warning: obsessively nerdy. Strolling through an exhibition recently (not designed by us, of course) I noticed … an error magnet. Argh! My nemesis. What’s an error magnet? It’s a minor creative idea likely to cause a major production error. …

How can we make digital experiences work for all visitors — whether kids or grandparents? When should you bring in a creative technologist? Why should you aim for the strong verbs? What is “sneaky attract mode”? How do you do paper prototyping? …

Every exhibition needs a credit panel. They cost almost nothing. Every additional name costs nothing. But the lasting goodwill can’t be bought. Nearly zero cost, potentially priceless outcome. How’s that for ROI? Oh, right, what’s a credit panel? …

Here's a quick win. There are many ways NOT to label a screen in an exhibition: NOT on the wall nearby. NOT above or below the screen. NOT running up the side of it. If the title is visible even when the screen is dark, the visitor will see it. So, why does that matter? …

When we develop our projects, we sometimes leave “maintenance” to others. Someday. Later. But if we don’t keep maintenance in mind, it will come back to haunt us financially. And there isn’t just one kind. There are 5. …

The name of this newsletter aside, many museum-style exhibitions happen in places that … aren’t museums. Regardless, all of the strategies we talk about here, and in the sister podcast to this newsletter, apply to a whole list of other kinds of venues. …

Exhibitions are like other forms:
All follow certain given norms.
Seldom do we hide special secret layers,
Though visitors like to be game players. …

What’s the very first question we should ask? Should we start designing … by designing? Liza Rawson (Head of Exhibition, Liberty Science Center) joins Jonathan Alger (Managing Partner, C&G Partners) to discuss why we should “Start With ‘Who’s It For?’”. …