Hidden Treats

Exhibitions are like other forms:

All follow certain given norms.

Seldom do we hide any secret layers,

Though visitors like to be game players.

Explaining up front there’s a hidden trick

Really can make our messages stick.


Everyone remembers the experience better.

Give a clue like “read down, each first letter” —

Guaranteeing your visitors will look with care

Searching for the answer they now know is there.


Warmly,
Jonathan