“Tainments”

You almost certainly know about immersive art, the for-profit trend that influences the development of museum exhibitions and experiences today in many ways.

But that’s not the only thing out there.

Introducing … the “tainments” (all real):

Edutainment
The first “tainment” of all. Arguably what we all do for a living. Just saying.

Artainment
The broader term for both the digitally projected ones (Van Gogh) and the not-so-digital ones (Meow Wolf). Influential? Yep. Lasting? Some of it, yes.

Retail-tainment
Retailers want us back in stores. We once had one mega-mall so big, it had a whole amusement park inside it. Now we have two.

Eater-tainment
Many now consider eating out entertainment. So restaurants are adding themed environments, storylines and interactivity.

Grocerant-tainment
One new word inside another. “Grocerant”: grocery store with restaurant. “Grocerant-tainment”: Rooftop bars. Food trucks. Cooking demos. Open mic. Corn hole.

Museum-tainment
Museums themselves have been adding new experiences for pure entertainment, usually at a premium upcharge: mini-golf, ferris wheels.

Here’s the thing:
Immersive art isn’t the only trend to watch. Keep an eye on the “tainments”. 

Warmly,
Jonathan

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