Making the Museum is a newsletter and podcast on exhibition planning for museum leaders, exhibition teams and visitor experience professionals.
NEW: Categories are coming! So far, see everything on budgeting, content, technology … and Phil & Monique. (Click and scroll down.)
MtM is a project of C&G Partners | Design for Culture
The Near Future of Experience Design, with Neil Redding (Podcast)
What do technologies like the Apple Vision Pro mean for exhibitions and experiences? Neil Redding (Near Futurist and SXSW Speaker) joins host Jonathan Alger (Managing Partner, C&G Partners) to discuss “The Near Future of Experience Design”. …
Good Damage
I was once given a tour of a new exhibition by the curator. Among hundreds of objects was a large item, very damaged, behind all the others. When I learned what it was, it was the damage that made it the most interesting object there for me. …
Our Building is Our Biggest Artifact
Visitors don’t perceive architecture and exhibitions as separate. They’re part of one experience. We develop and fund them separately, but that’s just us. Architecture can inspire awe. Vast sums are raised to create new ones for this reason. …
Assembling a Collaborative Project Team, with Beth Van Why (Podcast)
Great projects happen because of great teams. But how do you build that team in the first place? Who should a museum hire first? How do you decide whether staff should run a project, or if you need help from outside? What’s an “owner’s rep” anyway? …
The Pre-Aging Trick (Updated)
Have you ever re-watched an old film you once loved for its special effects — only to find it didn't age well? The media and tech industries raise the bar on production values daily. Museums can’t keep up. How can we keep media content fresh longer? …
Error Magnets
Warning: obsessively nerdy. Strolling through an exhibition recently (not designed by us, of course) I noticed … an error magnet. Argh! My nemesis. What’s an error magnet? It’s a minor creative idea likely to cause a major production error. …
5 Secrets of Digital Experience Design, with Patrick Snee (Podcast)
How can we make digital experiences work for all visitors — whether kids or grandparents? When should you bring in a creative technologist? Why should you aim for the strong verbs? What is “sneaky attract mode”? How do you do paper prototyping? …
Who Goes on the Credit Panel?
Every exhibition needs a credit panel. They cost almost nothing. Every additional name costs nothing. But the lasting goodwill can’t be bought. Nearly zero cost, potentially priceless outcome. How’s that for ROI? Oh, right, what’s a credit panel? …
How Not to Label a Screen
Here's a quick win. There are many ways NOT to label a screen in an exhibition: NOT on the wall nearby. NOT above or below the screen. NOT running up the side of it. If the title is visible even when the screen is dark, the visitor will see it. So, why does that matter? …
5 Kinds of Maintenance
When we develop our projects, we sometimes leave “maintenance” to others. Someday. Later. But if we don’t keep maintenance in mind, it will come back to haunt us financially. And there isn’t just one kind. There are 5. …
Museumless
The name of this newsletter aside, many museum-style exhibitions happen in places that … aren’t museums. Regardless, all of the strategies we talk about here, and in the sister podcast to this newsletter, apply to a whole list of other kinds of venues. …
Hidden Treats
Exhibitions are like other forms:
All follow certain given norms.
Seldom do we hide special secret layers,
Though visitors like to be game players. …
Start With “Who’s It For?”, with Liza Rawson
What’s the very first question we should ask? Should we start designing … by designing? Liza Rawson (Head of Exhibition, Liberty Science Center) joins Jonathan Alger (Managing Partner, C&G Partners) to discuss why we should “Start With ‘Who’s It For?’”. …
Visuals First, Script Later
Exhibitions, like movies, are primarily visual. You can watch good movies with the sound off. Some films have no words at all. But you can’t have a movie with the reverse: only words. Exhibitions are the same. Let’s test that. Which of these would you rather visit? …
The Hidden Cost of Unused Flexibility
We want our spaces to be dynamic. Flexible. Adaptable. Changing. Always current. Sounds … so right. Is it? How adaptable should our projects be? Do we pay for changeability we don’t need? What’s the hidden cost of unused flexibility? …
S.L.A.T.C.H.?
If you’ve been around here a minute, you know the L.A.T.C.H. framework for the five ways of organizing any information. To brush up, those are Location, Alphabetical, Time, Categorical, and Hierarchical (aka continuum). But are we missing one? …
Soundtrack
Every movie has a music soundtrack, or “score”. And every video game. And every Broadway show. And every streaming series, dance performance, cooking show, and circus. So why don’t more of our exhibitions have one? …
Vanilla Exhibitions
Sometimes it seems like the world wants us all to make vanilla exhibitions. It seems to demand that we make them unoriginal, overstuffed, long-winded, tech for tech’s sake, and generic. But is that what the world wants? Or just what it seems to want? …
What’s Awareness Art?
Time for some visual inspiration. Awareness art, or protest art, is art that exists primarily to draw attention to an issue, or to object to a situation. I’m obsessed, because many exhibition planning and design projects have awareness-building as the main point. …
What’s Color Temperature?
How can color have … a temperature? The term means the warmth or coolness of white light from a source, measured in “kelvins”, or “K”. But there’s more than just “warm” or “cool” white. There’s a whole, er, spectrum. …