Soundtrack

Every movie has a music soundtrack, or “score”. *

And every video game.

And every Broadway show.

And every streaming series, dance performance, cooking show, and circus.

And grocery stores, spas, dive bars, ski lift lines, dentists’ offices, airplanes while boarding, and customer service lines.

And elevators.

Why?

Musical scores do many things, but the most important outcomes are:

• Guide the emotional journey.

• Create the right mood for each scene.

• Make the experience more immersive.

• Block other distractions.

• Create iconic moments.

I can think of at least one other kind of experience that would benefit from those outcomes, just about all the time.

Here’s the thing:
Everything has a soundtrack.

Why don’t more of our exhibitions have one?

Warmly,
Jonathan

* Yes, there is a very small number of notable exceptions to this rule — Hitchcock’s The Birds, and The Blair Witch Project for example — but those scores are deliberately absent for a specific emotional purpose. Of course, there are exceptional elevators too. But you get the point.