Visuals First, Script Later

Exhibitions, like movies, are primarily visual.

You can watch good movies with the sound off. Some films have no words at all. But you can’t have a movie with only words.

Exhibits are the same.

Wait, let’s test that real quick. Which would you rather visit?

A. An exhibition with no text labels
B. An exhibition made of only text labels

(If you chose B, please hit REPLY and, uh, tell me more about that.)

Here’s the thing:
Any medium that is primarily visual should be developed primarily visually for as long as possible. The words come down the road. Visuals first, script later.

Warmly,
Jonathan

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