Visuals First

Exhibitions, like films, are primarily visual.

You can watch a good movie with the sound off. Some films have no words at all. But you can’t have one with only words.

Exhibitions are the same.

Let’s test that real quick. Which would you rather visit?

A. An exhibition with no text labels
B. An exhibition made of only text labels

Which did you pick? Yep, thought so.

Here’s the thing:
Any medium that is primarily visual should be developed primarily visually for as long as possible. The words come down the road. Visuals first, script later.

Warmly,
Jonathan