Tech Ages Like a Gerbil

There are three aging speeds to consider in every project: Building Speed, Furniture Speed, and Technology Speed. (Here come more animal metaphors.)

  1. Building Speed: Good buildings age like an elephant. You shouldn’t need to replace one, or do major renovations, for 50 years plus.

  2. Furniture Speed: Furniture, meaning installations and exhibition displays, ages like a Golden Retriever. It’ll be with you for 10 years, or even 20.

  3. Technology Speed: Media technology ages like a gerbil. It might even be obsolete on opening day. It's not just hardware. The media content ages just as fast.

The aging speed of tech makes it exhausting to own. That's challenging enough. But having it built into a project that otherwise would last you 20 years makes the whole space age faster than it should.

Here’s the thing:
Buildings and exhibits stick around, but tech ages like a gerbil. When it's built in, watch out.

Warmly,
Jonathan

P.S. There are some smart workarounds for this problem. Stay tuned.

Previous
Previous

The We-Gotta-Go Test

Next
Next

Never Put the Mona Lisa in the Lobby