10 Reasons to Consider an Intro Theater

It’s Intro Theater Week, Day Two!

Yeah!

Intro theaters are classic — but oddly uncommon, given what they do. 10 reasons to consider one:

1. Background Basics:
An intro theater gives essential background — so visitors are “already into it” when starting.

2. Instant Engagement:
Captures visitor attention and generates interest — building emotion in advance.

3. Orientation Guide:
Serves as a guide — outlining what to expect.

4. Theme Establishment:
Establishes a unifying theme — enhancing comprehension with a central idea.

5. Separates Media:
Creates a separate experience — if tech within galleries isn’t desirable.

6. Sensitivity Preparation:
Prepares visitors for sensitive or complex topics — to engage thoughtfully.

7. Previewing Takeaways:
Foreshadows main messages — helping visitors strengthen what they recall.

8. Facilitate Discussion:
Provokes conversation — encouraging group interaction.

9. Accessibility:
Provides information in multiple formats (visual, auditory) — catering to diverse needs.

10. Flow Management:
Regulates entry into the main space — allowing a controlled experience.

Here’s the thing:
Not convinced an intro theater should be in your next project? Consider the reasons above. Even one or two of these is enough — but a great intro theater does them all.

Next time: some different approaches to making an intro theater.

Warmly,
Jonathan

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NEW! MtM Word of the Day
SCENOGRAPHY (sen-AW-grah-fee): Creation of environments for live theater and museums, using lighting, layout, and visuals to enhance audience experience (more common term in Europe).