Intro Intro

Welcome to Intro Theater Week!

Woo hoo!

First, let’s do a little intro to intro theaters — an intro intro:

An introductory (aka “intro”) theater is a dedicated space, typically located near the beginning of an exhibition, where visitors experience a short media presentation. Intro theaters can be required or optional. Seating is often provided.

We probably all know what they are. What surprises me is how little we use them.

I’m particularly surprised given how many great things they can do for us. They can provide essential background, like context, key themes, and a subject overview. They can help orient visitors about what to expect, any special rules, and disclaimers about sensitive topics and flashing lights.

But most importantly, they get visitors excited. They grab attention, engage emotions, and inspire curiosity.

Here’s the thing:
Intro theaters are a classic technique. We all know what they are, but we don’t use them as often as we could, given what they can do.

Next up in Intro Theater Week: 10 Reasons to Consider an Intro Theater

Warmly,
Jonathan

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NEW: The MtM Word of the Day
This episode of MtM was brought to you by the word SOFFIT (SAH-fit). A soffit is the underside of an architectural feature, such as a roof overhang. A soffit often hides structural supports and ventilation ducts. (And it’s fun to say.)