Making the Museum is a newsletter and podcast on exhibition planning for museum leaders, exhibition teams and visitor experience professionals.

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Technology Jonathan Alger Technology Jonathan Alger

Ambient Overlaps

Sound bleed: what can we do? There are at least six solutions. Here are the first three. (The first one below is a little mind-blowing to some, but the most useful by far). A. Allow Overlaps. You can have way more overlap than you think. ...

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Technology Jonathan Alger Technology Jonathan Alger

Sound Bleed

In the competition for Most-Worried-About Technical Aspect of Exhibitions, there can only be one Greatest Of All Time: Sound bleed. Simply put, sound bleed happens when a visitor hears two or more different sound sources at once and finds it distracting. ...

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Jonathan Alger Jonathan Alger

Sexy Browsing

Sexy browsing is when an interactive experience is the equivalent of an analog book, diagram or filing cabinet, but done with appealing technology. It’s not necessarily a bad thing. It’s just not the only thing. ...

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Jonathan Alger Jonathan Alger

Media Wall or Chain Link Fence

Which is better, a media wall or a chain link fence? Let’s imagine two exhibition experiences, which I will invent at random: 1. Media Wall. A giant, 10-foot tall, 20-foot wide, high-resolution, interactive media wall. Next: 2. Chain Link Fence ...

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Jonathan Alger Jonathan Alger

Brontosaurus Wedding

“Want to get married under a giant extinct lizard skeleton?” ”I thought you’d never ask.” Exhibition halls and rotundas can make excellent event spaces. In convention centers, generic is the norm. But in museums, that doesn’t necessarily apply. ...

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Jonathan Alger Jonathan Alger

The One Rule of Exhibitions

Strategies, principles, tricks, and tips abound. But the One Rule of Exhibitions stands alone [dramatic music]: Exhibitions are primarily a medium for communication. Half of the strategies we cover here at MtM relates to the One Rule. ...

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Jonathan Alger Jonathan Alger

Einstein’s Rule of Simplicity

Everything should be made as simple as possible, but not simpler.”  (Albert Einstein) This rule comes up regularly in exhibition planning discussions. For good reason. It’s applicable to every project we do. But wait, there’s more. ...

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Jonathan Alger Jonathan Alger

Pirates, Fire, and Not Being Heard

A colleague tells me that a metaphor of mine resonates with people she shares it with. It’s a slightly broader topic than the normal MtM beat. Here it is: There are pirates attacking the ship. Also, the ship is on fire. (Stay with me here.) ...

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Technology Jonathan Alger Technology Jonathan Alger

Un-Network Them

One day soon, that sparkly new tech will misbehave. And non-technical owner organizations likely won’t be able to keep up. How can we make our tech-heavy exhibitions less prone to failure? Here’s an easy idea, one I like partly for its blasphemy. ...

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Jonathan Alger Jonathan Alger

Thing-Based? Or Idea-Based?

Quick, what’s your new exhibition based on? A. Thing-based. B. Idea-based. C. Wait, is this a trick question? If your exhibition is thing-based, you have amazing things for visitors, and you could match ideas with them. But let's look at B. (And C.) ...

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Jonathan Alger Jonathan Alger

James Bond Intro Text

What’s up with exhibition intro text? You know, that big wall at the entry, with hundreds of words, a title, and sponsor names? Yeah, let’s rethink that a sec. First, I’m sure we can all agree that we don’t need that many words. (Right?) ...

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Content Jonathan Alger Content Jonathan Alger

Script is a Fuzzy Little Word

Fuzzy little words get projects in trouble. Saying “you are responsible for the script” is like saying “you are responsible for the building”. Yeah? Which part? Designing it? Building it? Maintaining it? Down with fuzzy little words. ...

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Jonathan Alger Jonathan Alger

Climate Control vs. Climate Crisis

A new kind of discussion has been coming up. Are you hearing it? It’s about the conflict between climate control inside museums — versus the climate crisis outside. Why is there a conflict? That will take a moment to explain. ...

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Jonathan Alger Jonathan Alger

Paradox of Exhibitions

What is the Paradox of Exhibitions? Exhibitions display collection items that we otherwise preserve and keep away from the public. We take them out of their drawers, their vaults. We bring them into the light. And while we do this, what happens? ...

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Content Jonathan Alger Content Jonathan Alger

Five Twists on Chronological

Chronology is a common exhibition structure. But there are more twists on it than you think. Here are five ways to organize chronologically, starting with linear: events exhibited in the order they occurred. Maybe a flashback or two for clarity. Next ...

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Jonathan Alger Jonathan Alger

Thing-Based? Or Idea-Based?

Quick, what’s your new exhibition based on? A. Thing-based. B. Idea-based. C. Wait, is this a trick question? Maybe you have amazing things to exhibit. You could match ideas with them. But it’s not a must. Or, maybe ...

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Budgeting Jonathan Alger Budgeting Jonathan Alger

The Cost of Owning It

Smart car shoppers consider both the cost of buying it and the cost of owning it. Why isn’t that a more standard step for our exhibitions? The average monthly payment on a new car is about $735 right now. Youch. But what's it cost to operate that car? ...

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Technology Jonathan Alger Technology Jonathan Alger

Raisin Muffin Principle

What’s a raisin muffin mostly made of? Raisins? (Stay with me.) Despite the name, a raisin muffin is mostly not raisins. It’s mostly muffin. Star billing goes to the less common ingredient. So, in exhibitions, the Raisin Muffin Principle states that: ...

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Jonathan Alger Jonathan Alger

What Makes an Exhibition … an Exhibition?

Quick, what are the elements that make an exhibition what it is? Artifacts? Not always. Science center and children’s exhibitions often have no collection items. Platforms and vitrines? Not if there are no artifacts. Frames? Same. Walls? Nope. ...

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