Interactive Media Isn’t for Leftovers

In ancient times, shortly after life emerged from the sea, movies came on DVDs. “Special collector’s editions” had a second disk with “extra” content. This was for early life forms who loved bloopers.

We often treat our interactive media experiences like that second DVD. It goes like this: “Wait, we have a touchscreen. All our leftover content can go in there. Then we don't have to decide.”

Yes, a few more screens of content in a touchscreen won’t cost much more. But do visitors want our leftovers? No. Why? Because like the bloopers in that second disk, they’re not good enough. How do we know those DVD extras weren’t good enough? Because if they had been, they wouldn’t have been in the second disk.

They would have been in the main one.

Here’s the thing:
Every part of your visitor experience has to be the best it can be. Interactive media is a tempting place to stick your “extra” content. Don’t do it. Interactive media isn’t for leftovers.

Warmly,
Jonathan