Verbal Clichés ≠ Design Ideas

Because exhibitions are a curious mix of message and space, they sometimes generate curious ideas.

One of the most curious: verbal clichés as design inspiration.

From experience:

Sure, there are “two sides to every story”. But maybe don’t build a big panel with stories on two sides to communicate that they are differing views. At best, visitors will find it cliché. Most won’t get it at all.

Sure, “think outside the box”. But maybe don’t build a big box, with information inside and outside, to communicate that the ideas outside are innovative. Trite for a savvy few, a missed opportunity for the rest.

Sure, sometimes the “writing’s on the wall”. But maybe don’t put text on a wall in a history show to communicate that the story is about to get difficult. Common physical things can become metaphors, but the reverse can’t be easily forced.

Here’s the thing:
Clichés are part of our common language. But translated into design ideas, the best they can be is … clichés.

Warmly,
Jonathan

P.S. Also maybe don’t put an elephant in a room.