Goooaaallls

File this one under big dreams.

The FIFA World Cup is huge. More than half the population of the world watches. Hundreds of people work for years for each team.

Yet despite that scale, it has only one goal. Every player knows it. Every fan in the stadium knows. Half the world knows. Even the people who don’t care know.

Because there is only one goal: goals. Winning. And that goal is the same in every soccer game ever played.

What is the goal of an exhibition in a museum?

The one main purpose? That makes everything else secondary? That makes it critical we succeed?

Exhibition teams can also involve hundreds of people for years. But I have never worked on one where everyone shared the same simple goal. Often even the person who started it can’t say in the end.

If we don’t have one goal, how do we know if we’re playing right? How do we even know what the game is?

Here’s the thing:
Exhibition teams are talented, driven, exceptional people. Imagine how powerful those teams would be, if they were all that — and had one shared goal.

Warmly,
Jonathan