Immersion 101: Trends

I have a lot of Google Alerts.

Is that normal?

Don’t judge me.

I’ve had one for the phrase “interactive exhibition” forever. And I’ve had one for “immersive experience” for a year or so.

So I can report:

1. The web continues to fill up with articles about “interactive exhibitions”. More than “immersive experiences”.

2. But “immersive experience” continues to trend up.

3. It sorta feels a little like the early days of another Alert I have: “Instagram museum”. Crashed in the pandemic. Just saying.

4. “Immersive experience” at first just returned a few articles about Van Gogh shows. Today, my “immersive experience” Alert led to:

- Exhibition on King Tut
- Retail shop in London
- Economics exhibition in India
- Greek festival in Charlotte
- Electronic music event
- Steering wheel for racing games
- Trade show for computer printers
- Website about the Qatar subway

Note: 1/4 of those are about exhibitions.

Here’s the thing:
The phrase “immersive experience” is on the rise.

But what’s that mean?

I’m not going to tell you — you’re going to tell me.

Hit REPLY and tell me what you think. No wrong answers.

No judging. :)

Warmly,
Jonathan