The One Rule of Exhibitions
Strategies, principles, tricks, and tips abound. But the One Rule of Exhibitions stands alone [dramatic music]:
Exhibitions are primarily a medium for communication.
Said another way, exhibitions are a channel used to send messages from a source to an audience. Everything else is secondary. Half of the strategies we cover here at MtM relate to — or derive from — the One Rule.
If the One Rule were all you knew, you’d be halfway to many others. For example:
- You’d almost know Inspiration Before Education.
- You’d almost know The Five-Content Framework.
- You’d almost know Professional Ignorance is an Asset.
You’d also know what exhibitions aren’t. For example:
- Exhibitions aren’t primarily about collections.
- Exhibitions aren't primarily about design.
- Exhibitions aren't primarily about technology.
Here’s the thing:
Exhibitions are primarily a medium for communication. What is the message? Who is it from? Who is it for? Every other question is secondary.
Warmly,
Jonathan