Dollhouse Owner View

Planners plan using floor plans.

A floor plan is a great tool. But sometimes even veterans make weird decisions because we’re thinking while looking straight down. Our visitors don’t have a dollhouse-owner-view. They have a doll’s-eye-view. And that difference can cause a disconnect. 

Case in point: the two-sided freestanding panel.

In floor plan view, it’s a skinny rectangle. We circle it with a red marker and give it a theme:

“What’s a Boson?”
“Bruce Springsteen, Inducted 2004.”
“The Biggest Femur.”

But then we make the dollhouse-owner mistake. We put that same theme on both sides, cleverly split in two:

Boson question on one side — boson answer on the other.
Bruce in brief — Bruce in detail.
Image of femur — image of … uh, Argentinosaurus.

We know there’s something related on the other side. But our visitors don’t. They see one side. Then go see something else. Do we expect them to obediently circle everything we put out, hoping for related content?

Here’s the thing:
Sometimes we make weird decisions, always having the dollhouse-owner-view.

A good idea isn’t a good idea until it’s tested in other views. Elevation, section, axon, perspective, you name it.

Warmly,
Jonathan.