Big Light Bulb in the Sky

Special Note: Let's meet at AAM 2024 this week! Are you heading to the American Alliance of Museums Annual Meeting 2024 in Baltimore, May 16-19? I'll be there and I'd love to connect with any MtM readers or listeners who'd like to meet IRL. Hit REPLY to this message and LMK!

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Let’s use a projector and make our content huge, on the wall of the lobby!

— At night?

No, during the day!

— But our lobby is all glass, and we’re in Arizona.

That doesn’t matter!

— Our projector can’t compete with the big light bulb in the sky.

What big light bulb?

— The sun.

We just need a bigger projector!

— Bigger … than the sun?

Here’s the thing:
Even the brightest projectors need darkened spaces. Unlike light from a monitor or LED wall, projector light has to bounce off a surface first, then return to our eye. If sunlight hits that surface also, it will brighten it, and your image will get washed out. When projectors fight the sun, they almost always lose.

Don’t compete with the big light bulb in the sky.

Warmly,
Jonathan

P.S. And that special note again, one last time. :)

Special Note: Let's meet at AAM 2024 this week! Are you heading to the American Alliance of Museums Annual Meeting 2024 in Baltimore, May 16-19? I'll be there and I'd love to connect with any MtM readers or listeners who'd like to meet IRL. Hit REPLY to this message and LMK!