Answers Needed: What’s the Purpose of an Exhibition?

Time for a little audience participation. Don’t worry, it will be simple.

First, a little warm-up about the goals of things.

The main goal of every sports team playing a game is to …
… win the game.

The main goal of every class is to …
… teach the subject.

The main goal of every election campaign is to …
… get a candidate elected.

In every one of these cases, everyone involved — and everyone else in the world, if you asked them — understands exactly what the main goal is. Always. No matter what.

Sometimes it’s easier to see that goal from the outside. Sometimes it’s complicated. But is it, really?

Your turn!

Fill in this blank, quick!

The main goal of every exhibition is to …
… YOUR ANSWER HERE.

Think for just a second.

Now hit REPLY and tell me. What is the biggest, most important, highest purpose of every exhibition?

Here’s the thing:
Sometimes it’s hard to see your own goals clearly from inside. Let’s test that. Hit REPLY and fill in that blank.

Warmly,
Jonathan

P.S. No judging, no wrong answers.