Disaster Questions

Exhibition planning meeting running low on bold ideas? Here‘s a simple trick: as a thought exercise, ask some “disaster questions”.

1. Only One Thing
What if you could only exhibit one thing? How would you make it amazing? Why not do that anyway?

2. Half the Budget
What if your budget got cut? What would you decide is the core? Why not make that the core anyway?

3. Half the Time
What if your schedule got cut in half? How would you be twice as efficient? Why not be that efficient anyway?

4. No Existing Audience
What if your exhibition got moved to a venue with no existing audience? How would you get the word out? Why not do that anyway?

5. No Promo Budget
What if your exhibition had only word of mouth? How would you make it so great visitors would tell others? Why not make it that great anyway?

Here’s the thing:
Constraints inspire innovation. So can imagining them. Ask some “disaster questions” the next time you need bold ideas.

Warmly,
Jonathan

P.S. Hat tip to Jason Cohen at A Smart Bear.