10 Myths About Artifacts (#1-5)

Artifacts — real, unique things from a collection — are the heart of most exhibitions. Yet many myths persist about how to use them. Here are the ones I hear the most, working with clients.

Myth #1: You need a lot of artifacts.
Fact: A few will do. 10 you'll remember is better than 100 you'll forget.

Myth #2: You don’t need any artifacts.
Fact: You need some. Quick, think of the one thing all museums have to have. (See?)

Myth #3: Artifacts have to be tangible objects.
Fact: Images, videos, sounds, and data are all collection artifacts.

Myth #4: Artifacts speak for themselves.
Fact: Rarely true. Firetruck twisted like a pretzel, yes. Nondescript pottery sherd, no.

Myth #5: Artifacts have to be special.
Fact: You don't need the crown jewels. A humble thing with a human story is often better.

Here’s the thing:
Artifacts are the heart of most exhibitions. Myths about them hide huge opportunities to decrease costs, speed up timelines and improve visitor outcomes.

Next: Myths #6-10.

Warmly,
Jonathan