7 Truths of QR Codes

Since the QR code comeback, they are up for consideration in every project. And for some things they’re great.

But before we put QR codes on every wall, let’s review some truths.

1. QR codes are just shortcuts online.
Scanning is easier than typing, but it’s still a web address. The question is where it leads.

2. Most visitors won’t use them.
The reasons include both unfamiliarity and overexposure. (The gallery has cell coverage and/or wifi, yes?) Anyway, don’t bank on more than single-digit percentages.

3. Visitors need a reason.
The online experience they’ll get must be valuable. And they need messages convincing them to try it.

4. Scanning isn’t cool and new.
The only people who think otherwise haven’t used them.

5. They require interdepartmental collaboration.
Exhibition teams have to tell their web colleagues in advance they’re sending visitors their way.

6. They shouldn’t be permanent.
Technology ages like a gerbil. No stone engraving. Stickers might do fine.

7. They aren’t free.
The symbol is free to generate. But the excellent online experience isn’t.

Here’s the thing:
For some things, QR codes are great. But let’s keep a few truths in mind before putting them on every wall.

Warmly,
Jonathan