LBE

Don’t know the term “LBE”? No worries.

It’s just that … you probably make it for a living.

“LBE” stands for “location based entertainment.” LBE is any form of entertainment outside the home, based in a particular location.

The term grew over the past decade, as the entertainment industry looked for new ways to sell intellectual property through a new channel: physical space. 

Think pop-up stores to promote a new film, immersive installations to get shoppers back in malls, or ultra-expensive hotels like a far-away galaxy (R.I.P.).

But there were already classic examples falling under this new term: mini-golf, theme parks, cruise ships … museums.

We talk a lot about our cultural locations providing inspiration, education, and the like. But there is another word for content experiences people enjoy during leisure time. whether fictional or reality-based. That word is entertainment. 

Here’s the thing:
We might not realize it, but in the grand scheme of things, we are probably all in the location-based entertainment business.

Warmly,
Jonathan

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MtM Word of the Day:
Fitout. Construction process that turns a raw space into one suitable for occupancy. Most commonly heard in commercial building, the term also applies to filling an empty gallery space with exhibits.

(Have a suggestion for the MtM Word of the Day? Hit reply and LMK!)